Narrow Area of Wide Range of I have received the best feedback from audiences in which attendees have a direct and significant influence on the results of their own business or that of the organization.
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Topics: Keynotes and workshops on sales & marketing that don't feel anything like keynotes and workshops on sales & marketing... I specialize in interactive presentations which get the audience moving. Here are just a few of the topics that can be delivered as either a breakout session or a keynote speech. All are very practical, humorous, high energy and interactive -- regardless of audience size.
This keynote is fun, engaging, motivating and useful! It teaches audience members a simple formula called '1thoughtbranding' for finding the strongest and most differentiating market message for their business, product or service. This is the common denominator that connects leadership in sales and branding to personal leadership. Especially in these uncertain economic times, companies need leadership more than ever. With this presentation, audiences walk away with the tools to establish market leadership and the personal motivation to drive it home.
www.EverythingStartsWithAConversation.com In this presentation or workshop, you'll discover how easy it is to engage people in conversations around the work you do - whether you're sitting on the beach in Mexico or sitting across the boardroom table. You'll learn the customer-centric foundation that the entire Essential Message approach is built on and you'll get the tools you need to make all your communications -- with clients and customers, colleagues, friends and even your family -- more powerful than ever!
www.WhatDrivesYouCrazyMakesYouGreat.com Whether you are the CEO of a major corporation, the entrepreneur behind a business, a salaried employee, or an independent professional like a financial advisor, consultant or coach... what makes you different is the basis of your self-confidence, your competitive advantage in your market, and ultimately, your success in life and business. That's why discovering your authentic competitive advantage is your best business-building strategy. In this incredibly innovative and fun workshop, the result isn't just more clients -- the result is more of the right clients.
Any textbook will tell you what a positioning statement is and why you need it. In this Essential Message presentation or workshop, I’ll show you how to create the most compelling Positioning Statement for you -- and then I’ll show you how to turn it into a powerful sales tool that you can use in conversation so it sounds natural, engaging…  Sales Telepathy: How to get into your client's head and heart without going out of your mind!!
The principles behind Sales Telepathy are grounded in sales techniques proven by some of the most effective direct response advertising and marketing, as well as change management communications. What’s more, they can be applied just as easily and powerfully in sales conversations as in letters, brochures and websites. It's all here, and it's surprisingly easy to learn:
Sales Telepathy for managers and corporations: Selling ideas, recommendations and strategies. Managers and directors have the hardest sales job of all -- they are in the business of selling ideas, recommendations and strategies. This workshop is an extended program that brings together the key elements of change management communications and core challenge analysis. We use the same principles of sales telepathy and apply them specifically to the needs of managers and directors of organizations. Each participant will learn how to clearly identify the rationale for the recommendation and how to communicate it in the clearest, most compelling way. This not only empowers managers and directors to link their ideas to ROI and key corporate strategies, it also makes it easier for decision-makers to evaluate the merits of the recommendation for quicker, more effective decisions.
Any of my eWorkbooks can be used as the basis of a workshop or presentation. |
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Differentiation-Based Leadership
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