Differentiation, business differentiation, unique selling proposition, value proposition, selling proposition, strategic competitive advantage, for more sales
The Essential Message helps you discover your true differentiation and communicate it in the most compelling way. More than just higher sales, (as if that weren't enough), clients and event participants say it gives them the confidence, resilience and momentum that can only come from knowing who you are, what you really bring to the table and the true value you offer your customers and clients.
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Coaching program for differentiation, branding and sales, for advisors, coaches, consultants, and other independent professionals
Differentiation, branding and sales, for advisors, coaches, consultants, and other independent professionals
teleclasses on differentiation, branding and sales, for advisors, coaches, consultants, and other independent professionals

The Essential Message is like
a unique selling proposition on steroids!

I help companies and individuals discover their
true differentiation and communicate it in the most compelling way.

More than just higher sales, (as if that weren't enough), my clients and event participants tell me it gives them the confidence, resilience and momentum that can only come from knowing who you are, what you really bring to the table and the true value you offer your customers and clients.

The result is not just more clients, it's
more of the right clients.

Take the next step now...

First, look at the testimonials. I have over 246 testimonials that prove The Essential Message really works. The Essential Message often triples or quadruples results -- or more!

If you are a meeting planner or speaker bureau, find out why conference organizers have asked me back time and again. You've never had a motivational speaker like this before!Differention for higher sales: business differentiation and branding expert Michel Neray asks, "What's your Essential Message?' Keynote keynote, speaker, coach, consultant

If you are a solopreneur -- an independent professional, (such as coach, consultant, advisor, lawyer, accountant, speaker or trainer) -- look at the Bull Pen. It's the perfect blend between coaching and consulting.

If you are a director of a start-up or a larger business intent on serious growth, you can get your sales into high gear with our Clarity Packages -- intensive sessions that surface hidden value in your organization and create core messaging and taglines based on your strongest competitive position.

Thousands of independent professionals and growing businesses have used The Essential Message to get the focus they need and the business they want.

You can too.

 

 

Self-Assessment

1. How well does your business stand out from the competition?

2. How obvious is it to your prospective customers and clients they should use your products and services?

3. Is your messaging so clear and so compelling that people who want what you offer seek you out?

For independent professionals...

4. How confident are you with the way you answer the question, 'What do you do?'

5. Can you genuinely say that you do something (related to your work), as well or better than anyone else in the world? (And you know what that is.)

For startups and larger businesses...

4. Do you have friction at the board level because everyone has a different opinion about which features and benefits you should highlight?

5. Do your salespeople know how to draw out the biggest challenges that potential customers have and relate them to the benefits of your product or service?